The art of inclusivity: how sense of community shapes Muslim journeys across Islamic and non-Islamic destinations

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The art of inclusivity: how sense of community shapes Muslim journeys across Islamic and non-Islamic destinations

PurposeThis study aims to explore the role of the sense of community in shaping Muslim tourists' experiences in both Islamic and non-Islamic destinations, using the experience quality-intention framework.Design/methodology/approachData was collected from 420 Muslim tourists visiting Islamic des...

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Bibliographic Details
Published in:	JOURNAL OF ISLAMIC MARKETING
Main Authors:	Suhartanto, Dwi; Amalia, Fatya Alty; Sumarjan, Norzuwana; Lu, Carol Yirong; Nova, Muhamad
Format:	Article; Early Access
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2025
Subjects:	Business & Economics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001390001700001

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