The art of inclusivity: how sense of community shapes Muslim journeys across Islamic and non-Islamic destinations
PurposeThis study aims to explore the role of the sense of community in shaping Muslim tourists' experiences in both Islamic and non-Islamic destinations, using the experience quality-intention framework.Design/methodology/approachData was collected from 420 Muslim tourists visiting Islamic des...
| Published in: | JOURNAL OF ISLAMIC MARKETING |
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| Main Authors: | , , , , , |
| Format: | Article; Early Access |
| Language: | English |
| Published: |
EMERALD GROUP PUBLISHING LTD
2025
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001390001700001 |