An empirical study of user adoption of hospital's WeChat official account

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An empirical study of user adoption of hospital's WeChat official account

Digital media, particularly social media, reshapes traditional media and makes information more accessible. Traditional outlets face challenges in the digital era, with declining demand for newspapers affecting hospitals' brand communication. In contrast, interactive social and digital media pl...

书目详细资料
发表在:	2024 IEEE 14TH SYMPOSIUM ON COMPUTER APPLICATIONS & INDUSTRIAL ELECTRONICS, ISCAIE 2024
Main Authors:	Ketong, Ou; Mazlan, Nurul Hijja
格式:	Proceedings Paper
语言:	English
出版:	IEEE 2024
主题:	Computer Science; Engineering
在线阅读:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001283898700065

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