An empirical study of user adoption of hospital's WeChat official account

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An empirical study of user adoption of hospital's WeChat official account

Digital media, particularly social media, reshapes traditional media and makes information more accessible. Traditional outlets face challenges in the digital era, with declining demand for newspapers affecting hospitals' brand communication. In contrast, interactive social and digital media pl...

書誌詳細
出版年:	2024 IEEE 14TH SYMPOSIUM ON COMPUTER APPLICATIONS & INDUSTRIAL ELECTRONICS, ISCAIE 2024
主要な著者:	Ketong, Ou; Mazlan, Nurul Hijja
フォーマット:	Proceedings Paper
言語:	English
出版事項:	IEEE 2024
主題:	Computer Science; Engineering
オンライン･アクセス:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001283898700065

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