Islamic Advertising Revisited: Implications of Islamic Principles in Advertising

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Islamic Advertising Revisited: Implications of Islamic Principles in Advertising

The survival in the current market is severe because many manufacturers compete in offering various kinds of products and services. An effective strategy in product positioning can improve business sales. The application of advertising is a promoting tool to introduce and encourage potential consume...

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Bibliographic Details
Published in:	EURASIAN BUSINESS AND ECONOMICS PERSPECTIVES
Main Authors:	Jaapar, Nurzahidah Haji; Halim, Anis Husna Abdul; Abdullah, Sharifah Fadylawaty Syed; Yusof, Mohd Faiz Mohamed; Muhamad, Mohd Dani
Format:	Proceedings Paper
Language:	English
Published:	SPRINGER INTERNATIONAL PUBLISHING AG 2022
Subjects:	Business & Economics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001192338200015

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