Islamic Advertising Revisited: Implications of Islamic Principles in Advertising
The survival in the current market is severe because many manufacturers compete in offering various kinds of products and services. An effective strategy in product positioning can improve business sales. The application of advertising is a promoting tool to introduce and encourage potential consume...
| Published in: | EURASIAN BUSINESS AND ECONOMICS PERSPECTIVES |
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| Main Authors: | , , , , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
SPRINGER INTERNATIONAL PUBLISHING AG
2022
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001192338200015 |