Islamic Advertising Revisited: Implications of Islamic Principles in Advertising

by Jaapar, Nurzahidah Haji; Halim, Anis Husna Abdul; Abdullah, Sharifah Fadylawaty Syed; Yusof, Mohd Faiz Mohamed; Muhamad, Mohd Dani
Published in EURASIAN BUSINESS AND ECONOMICS PERSPECTIVES (2022)