Digital Touchpoints and their Influence on Customer Preference for the B2B Mark

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Digital Touchpoints and their Influence on Customer Preference for the B2B Mark

Many B2B companies have invested in transformation technology, enhancing their digital marketing strategies. This study investigates digital marketing website touchpoints and explores their influence on customer preference in online transactions. The investigation proceeded with convenience sampling...

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Bibliographic Details
Published in:	ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors:	Haron, Hazliza; Abd Rahman, Azalia; Hajemi, Afiza; Hasnan, Nor Syafiqah; Fatima, Johra Kayeser
Format:	Proceedings Paper
Language:	English
Published:	E-IPH LTD UK 2023
Subjects:	Environmental Sciences & Ecology
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001146979100020

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