Digital Touchpoints and their Influence on Customer Preference for the B2B Mark
Many B2B companies have invested in transformation technology, enhancing their digital marketing strategies. This study investigates digital marketing website touchpoints and explores their influence on customer preference in online transactions. The investigation proceeded with convenience sampling...
| Published in: | ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL |
|---|---|
| Main Authors: | , , , , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
E-IPH LTD UK
2023
|
| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001146979100020 |