Digital Touchpoints and their Influence on Customer Preference for the B2B Mark

by Haron, Hazliza; Abd Rahman, Azalia; Hajemi, Afiza; Hasnan, Nor Syafiqah; Fatima, Johra Kayeser
Published in ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL (2023)

Exploring the Key Marketing Elements that Shape Brand Awareness in Service-Oriented Sector

by Sa'adin, Izmayani; Haron, Hazliza; Ahmad, Nursaadatun Nisak; Ithnin, Hafini Suhana; Fatima, Johra Kayeser
Published in ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL (2023)