Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels
The hospitality industry has been revolutionized by smartphone applications, transforming guest interactions and streamlining hotel operations. This study focuses on smartphone app adoption in Malaysian hotels, particularly on service innovation and customer engagement. Through a comprehensive proce...
| 出版年: | 8th International Conference on Business and Information Management, ICBIM 2024 |
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| 第一著者: | |
| フォーマット: | Conference paper |
| 言語: | English |
| 出版事項: |
Institute of Electrical and Electronics Engineers Inc.
2024
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217385453&doi=10.1109%2fICBIM63313.2024.10823510&partnerID=40&md5=3980abc546e64febfb275d2b552eb4e4 |