Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels
The hospitality industry has been revolutionized by smartphone applications, transforming guest interactions and streamlining hotel operations. This study focuses on smartphone app adoption in Malaysian hotels, particularly on service innovation and customer engagement. Through a comprehensive proce...
| الحاوية / القاعدة: | 8th International Conference on Business and Information Management, ICBIM 2024 |
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| المؤلف الرئيسي: | |
| التنسيق: | Conference paper |
| اللغة: | English |
| منشور في: |
Institute of Electrical and Electronics Engineers Inc.
2024
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| الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217385453&doi=10.1109%2fICBIM63313.2024.10823510&partnerID=40&md5=3980abc546e64febfb275d2b552eb4e4 |