Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement
This empirical study explores how Augmented and Virtual Reality (AR/VR) can revolutionize marketing, emphasizing the production of immersive customer experiences that boost engagement. The study highlights how the lack of a personal touch in online interactions discourages consumers from making a pu...
| Published in: | 2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering, UPCON 2023 |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Institute of Electrical and Electronics Engineers Inc.
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187357984&doi=10.1109%2fUPCON59197.2023.10434889&partnerID=40&md5=3c3a386acf2bcf6ed8fe6953dfd08784 |