Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

This empirical study explores how Augmented and Virtual Reality (AR/VR) can revolutionize marketing, emphasizing the production of immersive customer experiences that boost engagement. The study highlights how the lack of a personal touch in online interactions discourages consumers from making a pu...

詳細記述

書誌詳細
出版年:2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering, UPCON 2023
第一著者: Sheena; Km S.M.; Ramachandran K.K.; Hasbullah N.N.; Anute N.; Muralidhar L.B.
フォーマット: Conference paper
言語:English
出版事項: Institute of Electrical and Electronics Engineers Inc. 2023
オンライン･アクセス:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187357984&doi=10.1109%2fUPCON59197.2023.10434889&partnerID=40&md5=3c3a386acf2bcf6ed8fe6953dfd08784

インターネット

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187357984&doi=10.1109%2fUPCON59197.2023.10434889&partnerID=40&md5=3c3a386acf2bcf6ed8fe6953dfd08784

類似資料