Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

by Sheena; Km S.M.; Ramachandran K.K.; Hasbullah N.N.; Anute N.; Muralidhar L.B.
Published in 2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering, UPCON 2023 (2023)