Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

Augmented and Virtual Reality (AR/VR) in Marketing: Developing Immersive Client Experiences to Increase Engagement

This empirical study explores how Augmented and Virtual Reality (AR/VR) can revolutionize marketing, emphasizing the production of immersive customer experiences that boost engagement. The study highlights how the lack of a personal touch in online interactions discourages consumers from making a pu...

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Bibliographic Details
Published in:2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering, UPCON 2023
Main Author: Sheena; Km S.M.; Ramachandran K.K.; Hasbullah N.N.; Anute N.; Muralidhar L.B.
Format: Conference paper
Language:English
Published: Institute of Electrical and Electronics Engineers Inc. 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187357984&doi=10.1109%2fUPCON59197.2023.10434889&partnerID=40&md5=3c3a386acf2bcf6ed8fe6953dfd08784

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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187357984&doi=10.1109%2fUPCON59197.2023.10434889&partnerID=40&md5=3c3a386acf2bcf6ed8fe6953dfd08784

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