We “meme” business: Exploring Malaysian youths’ interpretation of internet memes in social media marketing
Social media marketing is gaining momentum in recent years due to its ability in reaching out to the target audience in a short period of time. Many forms of social media marketing strategies have been introduced and tested and one that is widely used is Internet memes. Despite its widespread use, t...
| Published in: | International Journal of Business and Society |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088259264&partnerID=40&md5=ff2fdb80f60184754512195c35eab87b |