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Chuah K.-M.; Kahar Y.M.; Ch’ng L.-C.
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Chuah K.-M.; Kahar Y.M.; Ch’ng L.-C.
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We “meme” business: Exploring Malaysian youths’ interpretation of internet memes in social media marketing
by
Chuah
K
.-
M
.;
Kahar
Y.M
.;
Ch’ng
L
.-
C
.
Published in
International Journal of Business and Society
(2020)
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