Service quality in two-and three star hotels: Empirical evidence in Malaysian hotel industry

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Service quality in two-and three star hotels: Empirical evidence in Malaysian hotel industry

Hotel sector is regarded as one of the most competitive service sectors because of the big number of players in the sector. Thus, to stay competitive, hotels have to regard customer satisfaction as their ultimate goal. However, a question arises as whether lower rated hotels in Malaysia are also con...

書誌詳細
出版年:	Advances in Business and Management
第一著者:	Zakaria Z.; Othman A.K.; Daud N.M.; Mohamed I.S.
フォーマット:	Book chapter
言語:	English
出版事項:	Nova Science Publishers, Inc. 2011
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060150067&partnerID=40&md5=9c0af1650ca789485a07f9fe7240c602

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