Service quality in two-and three star hotels: Empirical evidence in Malaysian hotel industry
Hotel sector is regarded as one of the most competitive service sectors because of the big number of players in the sector. Thus, to stay competitive, hotels have to regard customer satisfaction as their ultimate goal. However, a question arises as whether lower rated hotels in Malaysia are also con...
| Published in: | Advances in Business and Management |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Nova Science Publishers, Inc.
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060150067&partnerID=40&md5=9c0af1650ca789485a07f9fe7240c602 |