Computational visualization of customer mood using affective space model approach
Customers' mood information is acquired to facilitate marketers' understanding in order to tailor the marketing strategies for positive outcomes optimization. Mood can be reasonably hypothesized as one of the factor that influences customers' decision in buying the products or service...
| 发表在: | Frontiers in Artificial Intelligence and Applications |
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| 主要作者: | |
| 格式: | Conference paper |
| 语言: | English |
| 出版: |
IOS Press BV
2017
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| 在线阅读: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029224955&doi=10.3233%2f978-1-61499-800-6-298&partnerID=40&md5=5d2f6e487b3532c80baeb84d7480a042 |