Computational visualization of customer mood using affective space model approach
Customers' mood information is acquired to facilitate marketers' understanding in order to tailor the marketing strategies for positive outcomes optimization. Mood can be reasonably hypothesized as one of the factor that influences customers' decision in buying the products or service...
| الحاوية / القاعدة: | Frontiers in Artificial Intelligence and Applications |
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| المؤلف الرئيسي: | |
| التنسيق: | Conference paper |
| اللغة: | English |
| منشور في: |
IOS Press BV
2017
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| الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029224955&doi=10.3233%2f978-1-61499-800-6-298&partnerID=40&md5=5d2f6e487b3532c80baeb84d7480a042 |