Exploring the Key Marketing Elements that Shape Brand Awareness in Service-Oriented Sector
Marketers employ various factors to create brand awareness. Small businesses in service industry encounter challenges in attracting consumers and adapting to market competition, contributing to the factors leading to their struggles. The purpose of the paper is to elaborate on the relationship betwe...
| Published in: | ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL |
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| Main Authors: | , , , , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
E-IPH LTD UK
2023
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600049 |