Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective
Purpose: This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, ima...
الحاوية / القاعدة: | Journal of Islamic Marketing |
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المؤلف الرئيسي: | |
التنسيق: | مقال |
اللغة: | English |
منشور في: |
Emerald Publishing
2024
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الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188341229&doi=10.1108%2fJIMA-05-2023-0150&partnerID=40&md5=03e49e7e83da8bf5fa653a5f71dbb6a5 |