SENTIMENT ANALYSIS ON COSMETIC PRODUCT IN SEPHORA USING NAÏVE BAYES CLASSIFIER

At present, digital communication and data have become the higher use, and expressing their message through reviews and many more. The cosmetics industry has developed into a place where every business and sector competes to market and enhance its brand. Sephora, one of the biggest cosmetic industri...

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Bibliographic Details
Published in:Journal of Engineering Science and Technology
Main Author: Fadly; Kurniawan T.B.; Dewi D.A.; Zakaria M.Z.; Nazziri N.F.B.M.
Format: Article
Language:English
Published: Taylor's University 2023
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184571948&partnerID=40&md5=124471313771c92cc608c7809cffa4f1