Towards the formation of we-intention to continue playing mobile multiplayer games: importance of gamification design elements and social play habit roles

Purpose: The purpose of this study is to explore the relationship of gamification design elements on social play habit and we-intention to continue playing in a mobile multiplayer game context. The study further intends to reveal the mediating role of social play habit in the relationship between ga...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Information Technology and People
المؤلف الرئيسي: Azman Ong M.H.; Ibrahim N.S.
التنسيق: مقال
اللغة:English
منشور في: Emerald Publishing 2024
الوصول للمادة أونلاين:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182170604&doi=10.1108%2fITP-11-2022-0904&partnerID=40&md5=b94de13c84e4ba88c3c4759172064c36