The journey of halal tourism marketing in two neighboring destinations
Halal tourism marketing is growing rapidly in the world of Muslim tourism destinations in particular in Indonesia and Malaysia. Each neighboring country claim as the best halal destination and the most attractive and resourceful of halal tourism. In term of market characteristic both countries have...
| Published in: | Malaysian Journal of Consumer and Family Economics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2018
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074768885&partnerID=40&md5=2c93232e2dd7ee211af6973eadae9826 |