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Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia

Purpose: The growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it is vital for marketers to create a differentiation in their brands to attract more customers. One of the ways to create...

書目詳細資料
發表在:	Journal of Islamic Marketing
主要作者:	2-s2.0-85071592125
格式:	Article
語言:	English
出版:	Emerald Group Holdings Ltd. 2020
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071592125&doi=10.1108%2fJIMA-10-2018-0187&partnerID=40&md5=b938faaa6a0adf820b991b863f373cf2

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