Summary: | Most Malaysian women who have curvier lower torso area wish to tighten up the hips to enhance the overall shape. However, many Malaysian women encounter difficulty in finding form-fitting jeans that flatter their body shape and smooth out the problematic areas. This study examined the relationship between fabric, seam, and design on body contouring jeans; by emphasizing the stretch and contour attributes of each fabric that would accentuate the shape of the wearer while at the same time creating stylish look and comfort for daily wear. Posttest was conducted whereby 12 respondents having different body shapes and sizes were interviewed using structured questionnaires. The statistical data were analyzed using SPSS version 20. Besides that, tensile strength test was done using Testometric machine (STM 566) to test on the fabric and seam elongation break (stretch ability) and force break (strength). Findings from this study showed there was a significant relationship of fabric, seam, and design in producing body-contouring jeans suitable for Malaysian women with different shapes and sizes. With the production of these attires, this would help to enhance the innovation in textile design technology besides establishing good collaboration between the design experts and manufacturing companies. © 2020 Elsevier Ltd. All rights reserved.
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