Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy

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Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy

Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia....

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	APTISI Transactions on Technopreneurship
المؤلف الرئيسي:	2-s2.0-86000519138
التنسيق:	مقال
اللغة:	English
منشور في:	Pandawan Sejahtera 2025
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000519138&doi=10.34306%2fatt.v7i1.527&partnerID=40&md5=e93904d05aecddb36e0fbfbe7292053e

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