Creating memorable theme park experiences: the role of customer-to-customer interactions, perceived similarity and sense of immersive

Creating memorable theme park experiences: the role of customer-to-customer interactions, perceived similarity and sense of immersive

Purpose - This study aims to examine theme park visitor interactions and their effects on experiences. It specifically aims to investigate perceived similarity's impact on immersion and memorable experiences and how these experiences influence revisit intention and recommendations while explori...

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Bibliographic Details
Published in:TOURISM REVIEW
Main Authors: Wiyata, Wiyata; Yulianto, Edy; Asyraff, Muhammad Aliff; Zain, Nur Adilah Md; Hanafiah, Mohd Hafiz
Format: Article; Early Access
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2024
Subjects:
Social Sciences - Other Topics
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001362268300001

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