Linking demand conditions to competitive advantage: the role of government support programs in the halal cosmetic and personal care industry

Linking demand conditions to competitive advantage: the role of government support programs in the halal cosmetic and personal care industry

Purpose - This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive advantage. Design/methodology/approach - Data were collected from 96 companies in the cosmetics and personal care i...

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Bibliographic Details
Published in:JOURNAL OF ISLAMIC MARKETING
Main Authors: Aziz, Mohd Amar; Ayob, Noor Hadzlida; Zakaria, Muhammad Hafeez; Ab Razak, Ratna Roshida
Format: Article; Early Access
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2024
Subjects:
Business & Economics
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001353935100001

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