Linking demand conditions to competitive advantage: the role of government support programs in the halal cosmetic and personal care industry
Purpose - This study aims to examine the mediating role of government support programs in the halal cosmetics and personal care industry between local demand conditions and competitive advantage. Design/methodology/approach - Data were collected from 96 companies in the cosmetics and personal care i...
| Published in: | JOURNAL OF ISLAMIC MARKETING |
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| Main Authors: | , , , , |
| Format: | Article; Early Access |
| Language: | English |
| Published: |
EMERALD GROUP PUBLISHING LTD
2024
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001353935100001 |