Ocean-Based Gastronomic Experience as a Factor of Tourists' Motivation and Travel Behaviour

Ocean-Based Gastronomic Experience as a Factor of Tourists' Motivation and Travel Behaviour

This study empirically examines the impact of local-ocean-based gastronomic experiences on travel motivation and behavior. Drawing on the Theory of Planned Behavior and Functional Attitude Theory, the study constructs an integrated research model to evaluate ocean-based gastronomic experiences as dr...

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Bibliographic Details
Published in:JOURNAL OF CULINARY SCIENCE & TECHNOLOGY
Main Authors: Belly, Tressy; Hanafiah, Mohd Hafiz; Awang Ali, Quratulain Syahirah; Zahari, Mohd Salehuddin Mohd
Format: Article; Early Access
Language:English
Published: TAYLOR & FRANCIS INC 2024
Subjects:
Food Science & Technology
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001349119700001

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