Predicting sustainable tourism: examining customers' intention to visit green hotels using an extended norm activation model

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Predicting sustainable tourism: examining customers' intention to visit green hotels using an extended norm activation model

PurposeThis study aims to predict customers' intention (INT) to visit green hotels through an extended norm activation model (NAM) framework. The extended NAM includes environmental concern (EC), price consciousness (PC) and aesthetic values (AEV).Design/methodology/approachA quantitative surve...

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Bibliographic Details
Published in:	MANAGEMENT OF ENVIRONMENTAL QUALITY
Main Authors:	Waris, Idrees; Suki, Norazah Mohd
Format:	Article; Early Access
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2024
Subjects:	Environmental Sciences & Ecology
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001301985300001

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