Predicting sustainable tourism: examining customers' intention to visit green hotels using an extended norm activation model
PurposeThis study aims to predict customers' intention (INT) to visit green hotels through an extended norm activation model (NAM) framework. The extended NAM includes environmental concern (EC), price consciousness (PC) and aesthetic values (AEV).Design/methodology/approachA quantitative surve...
| Published in: | MANAGEMENT OF ENVIRONMENTAL QUALITY |
|---|---|
| Main Authors: | , , |
| Format: | Article; Early Access |
| Language: | English |
| Published: |
EMERALD GROUP PUBLISHING LTD
2024
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001301985300001 |