Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies

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Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies

The shift toward luxury tourism has engendered a new class of high-end Chinese tourists, presenting significant opportunities for generating substantial revenue through premium tourism products and services. This study specifically explores Malaysian inbound travel agencies' perceptions, prepar...

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Bibliographic Details
Published in:	JOURNAL OF CHINA TOURISM RESEARCH
Main Authors:	Ismail, Linawati; Zahari, Mohd Salehuddin Mohd; Mahdzar, Mazlina; Hanafiah, Mohd Hafiz; Bashir, Muhamad Arif Aizat
Format:	Article; Early Access
Language:	English
Published:	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD 2024
Subjects:	Social Sciences - Other Topics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001291210000001

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