Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies
The shift toward luxury tourism has engendered a new class of high-end Chinese tourists, presenting significant opportunities for generating substantial revenue through premium tourism products and services. This study specifically explores Malaysian inbound travel agencies' perceptions, prepar...
| Published in: | JOURNAL OF CHINA TOURISM RESEARCH |
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| Main Authors: | , , , , , |
| Format: | Article; Early Access |
| Language: | English |
| Published: |
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
2024
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001291210000001 |