Understanding Malaysia's perceived destination image formation through online user-generated content information qualities

PurposeThe purpose of this study is to investigate the mediating effect of perceived destination image attributes on the inter-relationship between online user-generated content's information qualities (UGC) and tourists behavior by extending the Mehrabian and Russel's stimulus-organism-re...

Full description

Bibliographic Details
Published in:GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION
Main Authors: Asyraff, Muhammad Aliff; Hanafiah, Mohd Hafiz; Zain, Nur Adilah Md; Patwary, Ataul Karim
Format: Article; Early Access
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2024
Subjects:
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001287428700001