Travelling During Travel Bubble: Assessing the Interrelationship between Cognitive, Affective, Unique Image, and Future Revisit Intention

by Asyraff M.A.; Hanafiah M.H.; Zain N.A.M.
Published in Journal of Tourism and Services (2024)

Malaysian homestay experience programme: A qualitative investigation on operator's crisis management practices and resiliency strategies

by Asyraff, Muhammad Aliff; Hanafiah, Mohd Hafiz; Zain, Nur Adilah Md; Suhartanto, Dwi
Published in INTERNATIONAL JOURNAL OF DISASTER RISK REDUCTION (2024)

Malaysian homestay experience programme: A qualitative investigation on operator's crisis management practices and resiliency strategies

by Asyraff M.A.; Hanafiah M.H.; Md Zain N.A.; Suhartanto D.
Published in International Journal of Disaster Risk Reduction (2024)

Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk

by Asyraff M.A.; Hanafiah M.H.; Zain N.A.M.; Hariani D.
Published in Journal of Hospitality and Tourism Insights (2024)

Understanding the key drivers in using mobile payment (M-Payment) among Generation Z travellers

by Hanafiah M.H.; Asyraff M.A.; Ismail M.N.I.; Sjukriana J.
Published in Young Consumers (2024)

Understanding Malaysia's perceived destination image formation through online user-generated content information qualities

by Asyraff, Muhammad Aliff; Hanafiah, Mohd Hafiz; Zain, Nur Adilah Md; Patwary, Ataul Karim
Published in GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION (2024)

Understanding Malaysia’s perceived destination image formation through online user-generated content information qualities

by Asyraff M.A.; Hanafiah M.H.; Md Zain N.A.; Patwary A.K.
Published in Global Knowledge, Memory and Communication (2024)

Creating memorable theme park experiences: the role of customer-to-customer interactions, perceived similarity and sense of immersive

by Wiyata, Wiyata; Yulianto, Edy; Asyraff, Muhammad Aliff; Zain, Nur Adilah Md; Hanafiah, Mohd Hafiz
Published in TOURISM REVIEW (2024)

Recreational Cycling Attributes, Perceived Value, and Satisfaction

by Aizat M.I.; Md Zain N.A.; Hanafiah M.H.; Asyraff M.A.; Ismail H.
Published in Journal of Quality Assurance in Hospitality and Tourism (2023)

From user engagement to app love: Investigating the antecedents and consequences of third-party travel app usage

by Wiyata, Wiyata; Zain, Nur Adilah Md; Asyraff, Muhammad Aliff; Anuar, Faiz Izwan; Hanafiah, Mohd Hafiz
Published in JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY (2024)

EXPLORING MEDICAL TOURISM COMPETITIVENESS IN MALAYSIA, THAILAND, AND SINGAPORE: THE INDONESIAN TOURISTS’ PERSPECTIVES

by Md Zain N.A.; Hanafiah M.H.; Asyraff M.A.; Ismail H.; Wan Mohd Zain W.M.A.
Published in Planning Malaysia (2023)