Understanding Malaysia's perceived destination image formation through online user-generated content information qualities

PurposeThe purpose of this study is to investigate the mediating effect of perceived destination image attributes on the inter-relationship between online user-generated content's information qualities (UGC) and tourists behavior by extending the Mehrabian and Russel's stimulus-organism-re...

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Published in:GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION
Main Authors: Asyraff, Muhammad Aliff; Hanafiah, Mohd Hafiz; Zain, Nur Adilah Md; Patwary, Ataul Karim
Format: Article; Early Access
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2024
Subjects:
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001287428700001
author Asyraff
Muhammad Aliff; Hanafiah
Mohd Hafiz; Zain
Nur Adilah Md; Patwary
Ataul Karim
spellingShingle Asyraff
Muhammad Aliff; Hanafiah
Mohd Hafiz; Zain
Nur Adilah Md; Patwary
Ataul Karim
Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
Information Science & Library Science
author_facet Asyraff
Muhammad Aliff; Hanafiah
Mohd Hafiz; Zain
Nur Adilah Md; Patwary
Ataul Karim
author_sort Asyraff
spelling Asyraff, Muhammad Aliff; Hanafiah, Mohd Hafiz; Zain, Nur Adilah Md; Patwary, Ataul Karim
Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION
English
Article; Early Access
PurposeThe purpose of this study is to investigate the mediating effect of perceived destination image attributes on the inter-relationship between online user-generated content's information qualities (UGC) and tourists behavior by extending the Mehrabian and Russel's stimulus-organism-response (SOR) model.Design/methodology/approachBased on the Malaysian tourism setting, a total of 255 valid responses from foreign inbound tourists were collected. Partial-least square-structural equation modeling (PLS-SEM) was used to test study hypotheses.FindingsThe PLS-SEM indirect path analysis confirms that cognitive image mediates the relationship between intrinsic information quality and behavioral intentions. Meanwhile, affective image significantly mediates the contextual information quality influence on behavioral intentions. Interestingly, however, this study found affective image mediated oppositely on the relationship between social information quality and behavioral intentions.Originality/valueThe study provides a better understanding of how destination image impacts the way tourists perceive different information qualities on behavioral intentions, which suggests the ongoing complex nature of these human-technology relationships within the tourism realm.
EMERALD GROUP PUBLISHING LTD
2514-9342
2514-9350
2024


10.1108/GKMC-03-2024-0148
Information Science & Library Science

WOS:001287428700001
https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001287428700001
title Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
title_short Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
title_full Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
title_fullStr Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
title_full_unstemmed Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
title_sort Understanding Malaysia's perceived destination image formation through online user-generated content information qualities
container_title GLOBAL KNOWLEDGE MEMORY AND COMMUNICATION
language English
format Article; Early Access
description PurposeThe purpose of this study is to investigate the mediating effect of perceived destination image attributes on the inter-relationship between online user-generated content's information qualities (UGC) and tourists behavior by extending the Mehrabian and Russel's stimulus-organism-response (SOR) model.Design/methodology/approachBased on the Malaysian tourism setting, a total of 255 valid responses from foreign inbound tourists were collected. Partial-least square-structural equation modeling (PLS-SEM) was used to test study hypotheses.FindingsThe PLS-SEM indirect path analysis confirms that cognitive image mediates the relationship between intrinsic information quality and behavioral intentions. Meanwhile, affective image significantly mediates the contextual information quality influence on behavioral intentions. Interestingly, however, this study found affective image mediated oppositely on the relationship between social information quality and behavioral intentions.Originality/valueThe study provides a better understanding of how destination image impacts the way tourists perceive different information qualities on behavioral intentions, which suggests the ongoing complex nature of these human-technology relationships within the tourism realm.
publisher EMERALD GROUP PUBLISHING LTD
issn 2514-9342
2514-9350
publishDate 2024
container_volume
container_issue
doi_str_mv 10.1108/GKMC-03-2024-0148
topic Information Science & Library Science
topic_facet Information Science & Library Science
accesstype
id WOS:001287428700001
url https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001287428700001
record_format wos
collection Web of Science (WoS)
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