An empirical study of user adoption of hospital's WeChat official account

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An empirical study of user adoption of hospital's WeChat official account

Digital media, particularly social media, reshapes traditional media and makes information more accessible. Traditional outlets face challenges in the digital era, with declining demand for newspapers affecting hospitals' brand communication. In contrast, interactive social and digital media pl...

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Bibliographic Details
Published in:	2024 IEEE 14TH SYMPOSIUM ON COMPUTER APPLICATIONS & INDUSTRIAL ELECTRONICS, ISCAIE 2024
Main Authors:	Ketong, Ou; Mazlan, Nurul Hijja
Format:	Proceedings Paper
Language:	English
Published:	IEEE 2024
Subjects:	Computer Science; Engineering
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001283898700065

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