Unravelling the Impact of Visual Merchandising on Consumer Impulse Buying Behaviour in Hypermarket

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Unravelling the Impact of Visual Merchandising on Consumer Impulse Buying Behaviour in Hypermarket

In the Malaysian retail landscape today, hypermarkets face stiff competition from various establishments like supermarkets and department stores. To stand out, hypermarket retailers employ Visual Merchandising (VM) techniques, in collaboration with product manufacturers. This study, entrenched in th...

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Bibliographic Details
Published in:	ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors:	Sahari, Norshahniza; Othman, Akmal Aini; Ali, Norlina M.; Djajanti, Atik; Kamarolzaman, Noraishah
Format:	Proceedings Paper
Language:	English
Published:	E-IPH LTD UK 2024
Subjects:	Environmental Sciences & Ecology
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001209495000015

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