Unravelling the Impact of Visual Merchandising on Consumer Impulse Buying Behaviour in Hypermarket
In the Malaysian retail landscape today, hypermarkets face stiff competition from various establishments like supermarkets and department stores. To stand out, hypermarket retailers employ Visual Merchandising (VM) techniques, in collaboration with product manufacturers. This study, entrenched in th...
| Published in: | ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL |
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| Main Authors: | , , , , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
E-IPH LTD UK
2024
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001209495000015 |