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When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth

This study analyzes the impact of greenwashing on brand avoidance and Negative Word-of-Mouth (NWOM) using a scenario -based survey conducted in malls/supermarkets. Leveraging the Stimulus-Organism-Response model, the study demonstrates how greenwashing leads to brand hate and hypocrite, influencing...

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Bibliographic Details
Published in:	JOURNAL OF RETAILING AND CONSUMER SERVICES
Main Authors:	Sajid, Muhammed; Zakkariya, K. A.; Suki, Norazah Mohd; Ul Islam, Jamid
Format:	Article
Language:	English
Published:	ELSEVIER SCI LTD 2024
Subjects:	Business & Economics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001197451300001

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