When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth

by Sajid, Muhammed; Zakkariya, K. A.; Suki, Norazah Mohd; Ul Islam, Jamid
Published in JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth

by Sajid M.; Zakkariya K.A.; Suki N.M.; Islam J.U.
Published in Journal of Retailing and Consumer Services (2024)