Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective
PurposeThis paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, image...
Published in: | JOURNAL OF ISLAMIC MARKETING |
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Main Authors: | Suhartanto, Dwi; Brien, Anthony; Amalia, Fatya Alty; Sumarjan, Norzuwana; Razli, Izyanti Awang; Sutrisno, Rivan |
Format: | Article |
Language: | English |
Published: |
EMERALD GROUP PUBLISHING LTD
2024
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Subjects: | |
Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001188233900001 |
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