Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

PurposeThis paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, image...

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Bibliographic Details
Published in:JOURNAL OF ISLAMIC MARKETING
Main Authors: Suhartanto, Dwi; Brien, Anthony; Amalia, Fatya Alty; Sumarjan, Norzuwana; Razli, Izyanti Awang; Sutrisno, Rivan
Format: Article
Language:English
Published: EMERALD GROUP PUBLISHING LTD 2024
Subjects:
Business & Economics
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001188233900001

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https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001188233900001

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