Intention to buy halal food through the ShopeeFood application on Generation Z Muslims

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Intention to buy halal food through the ShopeeFood application on Generation Z Muslims

PurposeThis study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood.Design/methodology/approachThis study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with 230 r...

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Bibliographic Details
Published in:	JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH
Main Authors:	Juliana, Juliana; Limayurid, Annisa Sabilla; Adirestuty, Fitranty; Ridlwan, Ahmad Ajib; Rusmita, Sylva Alif; Ismail, Shafinar
Format:	Article; Early Access
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2024
Subjects:	Business & Economics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001142167900001

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