Intention to buy halal food through the ShopeeFood application on Generation Z Muslims
PurposeThis study aims to show the factors that influence the intention of Generation Z Muslims to buy halal food products through ShopeeFood.Design/methodology/approachThis study used quantitative methods. The analytical technique used is partial least square-structural equation modeling with 230 r...
| Published in: | JOURNAL OF ISLAMIC ACCOUNTING AND BUSINESS RESEARCH |
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| Main Authors: | , , , , , , |
| Format: | Article; Early Access |
| Language: | English |
| Published: |
EMERALD GROUP PUBLISHING LTD
2024
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001142167900001 |